About

Hi, I’m Amrita

I’m a Senior Product Designer who works on complex and high-consequence systems. I turn technical, regulatory and operational constraints into clear products that people can trust and use effectively.

Today I design national healthcare platforms at Genomics England, within the NHS Genomic Medicine Service. I’ve worked across both enterprise and startups — from Twilio’s global developer console to early-stage teams at Serai (by HSBC) and Monitair — so I’m as at home navigating large, complex organisations as I am moving fast with a small team. Outside work, I design and build Epilogue, a book discovery platform.

Amrita hiking up Lion Rock, with the Kowloon skyline and Hong Kong harbour below
Hiking up Lion Rock, Hong Kong

My story

I started in customer service, pivoted into design, and have since built in both startups and enterprise

  1. NowHealthcare

    Genomics England

    NHS Genomic Medicine Service

    Principal Product Designer

    Designing in a high-stakes, regulated healthcare setting, where clinical scientists work through vast genomic datasets to reach decisions that affect patients’ care.

    • Designing for high-stakes, regulated care
    • Complex domains & data at scale

  2. Enterprise SaaS

    Twilio

    Senior Product Designer

    On the global team, I brought localisation to Twilio’s developer console, designing B2B enterprise SaaS for customers in markets around the world.

    • Internationalisation at scale
    • B2B enterprise SaaS

  3. Startups

    Serai by HSBC & Monitair

    Product Designer · Serai, B2B sourcing

    UX & Interface Designer · Monitair Solutions, B2B & IoT

    Two years in early-stage startups, moving quickly. I learned to put prototypes in front of people early, validate ideas fast, and flex beyond design whenever the team needed it.

    • Rapid prototyping & validation
    • Wearing many hats
    • Cross-functional collaboration

  4. The pivot

    A career pivot into design

    Master’s in Human-Computer Interaction · Carnegie Mellon University

    • Crux of UX

  5. E-commerce

    Healthworks Superfood

    E-commerce Customer Experience

    My first job. On the front line of customer service, I learned to really listen, then turned what customers told me into operational reports that improved how the company worked.

    • Empathy for the customer
    • Insight into operations